Hallmark Botanical Card Range
Image Curation / Graphic Design / Hand lettering / Product Design
Role: Art Director Trend
2014
©Hallmark Cards
Driven by the botanical trend of the time I was inspired to source and repurpose archive prints from the vast library of images recorded by Hallmark. Breathing new life into these already beautiful images by curating and piecing together into carefully considered composite images. The unexpected use of glossy black was introduced to bring a fresh take on the traditional Hallmark aesthetic.