Hallmark Botanical Card Range

Image Curation / Graphic Design / Hand lettering / Product Design

Role:  Art Director Trend

2014

©Hallmark Cards

Driven by the botanical trend of the time I was inspired to source and repurpose archive prints from the vast library of images recorded by Hallmark. Breathing new life into these already beautiful images by curating and piecing together into carefully considered composite images. The unexpected use of glossy black was introduced to bring a fresh take on the traditional Hallmark aesthetic.

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 Hallmark Illustrated Card Range