Selected digital and printed marketing material designed to promote Oh K!’s Anti-Blue Light Sheet Mask launch across social media, website, mailers and influencer send outs. The campaign was designed to educate around the effects of blue light on the skin which the sheet mask helps to defend against.

Using high contrast saturated photography, offset colour layers and glitchy animated effects helps to tell a story of excessive screen use and our relationship with technology. A relationship which has certainly evolved again over the last year as working from home and socialising through phones and zoom has swiftly become the new normal.