We Live Like This Bath and Body Range

 Creative Direction / Photography Art Direction

Role:  Director of Creative and Brand

2017

©Vivona Brands / Photography - Nick Fancher

WLLTbanner2.JPEG

Tapping into the increasing demand for products that deliver on mindfulness, self-care and feel-good experiences, We Live Like This was created to bring a luxe bathing experience to the mass market. Targeting a consumer looking for an at-home spa experience at an accessible price point.

Curated into fragrance and colour collections to stand alone or combine as gift sets. A mood enhancing pastel palette and positive playful tone of voice, highlights the fragrances and sensory experiences of each product. Shooting on location at a beautiful home in Chicago brought the products to life in an aspirational and instagrammable setting designed to inspire and engage the consumer.

Launched exclusively with CVS.

WLLTbanner6.JPG
Previous
Previous

SOKO Ready Impulse Beauty Range

Next
Next

MCL Wellbeing + Lifestyle Brand