We Live Like This Bath and Body Range
Creative Direction / Photography Art Direction
Role: Director of Creative and Brand
2017
©Vivona Brands / Photography - Nick Fancher
Tapping into the increasing demand for products that deliver on mindfulness, self-care and feel-good experiences, We Live Like This was created to bring a luxe bathing experience to the mass market. Targeting a consumer looking for an at-home spa experience at an accessible price point.
Curated into fragrance and colour collections to stand alone or combine as gift sets. A mood enhancing pastel palette and positive playful tone of voice, highlights the fragrances and sensory experiences of each product. Shooting on location at a beautiful home in Chicago brought the products to life in an aspirational and instagrammable setting designed to inspire and engage the consumer.
Launched exclusively with CVS.