WLLT Lifestyle Range
Creative Direction / Branding / Graphic Design / Hand Lettering
Role: Head of Creative
2016
© NPW Ltd
The rebrand of WLLT a lifestyle brand originally launched in 2000 was driven by a growing need societally for a more balanced way of living. WLLT’s curated collections of functional, beautiful and accessible lifestyle products draw inspiration from the brand’s original mantras of Feel Good, See Your Friends, Day Dream, Be Yourself and Love Life.
Considered design and a motivational tone of voice encourage mindful pauses throughout the day, enabling self expression, stimulating creativity and building emotional connections through thoughtful, personalisable gifting.
Retailers including: ASOS, John Lewis, Barnes & Noble and Waterstones.