JiinJu is a mask-led skincare brand targeting new beauty explorers. Designed and developed for the drugstore channel with bold typography and a hyper-natural colour palette of brights, highlighting both ingredients and benefits in a playful and informative way.

In my role as Director of Creative and Brand I worked from initial insight gathering and mood board creation to branding and concept packaging design. Designing bold and unique illustrated characters that pop out on shelf to present the core ingredient to the viewer, inviting them in to explore. Art directing social media content, POS and trade events including Cosmoprof which incorporated handcrafted paper botanicals backdrops to bring the products to life.

Retailers including: Rossman, Superdrug, Woolworths, Coles, OVS and Migros.