Oh K! Sleep Range
Insight + Trend Direction / Creative Direction / Graphic Design / Packaging / Photography Art Direction
Role: Director of Creative and Brand
2020
©Vivona Brands / Photography - Matt Monfredi
A capsule range of masks from Oh K! with sleep enhancing fragrances and overnight treatments, created in response to rising stress levels in consumers with a focus on improving sleep health. Targeting consumers looking to skincare and body care as a way to escape and de-stress both physically and mentally.
Preparing the skin for sleep, maximising the skin’s overnight rest and recovery time and promoting healthy bedtime rituals that relax the body and calm the mind. A night sky surface pattern print is applied in Oh K! signature photographic style in a palette of soothing pastel hues which carry through into the product photography and marketing collateral.
Retailers including: Ulta USA, Shoppers Drug Mart CA, Look Fantastic, Feel Unique and Oliver Bonas.








