Developed in response to consumers’ growing needs to soothe away the stresses of everyday life, Sunday Rain was launched in 2018 and has seen continued growth reaching ASOS’s top 20 brands list at the end of 2020. A bathing brand that delivers on affordable luxury by creating effortless ways to elevate self-care routines, with simple daily indulgences to help rebalance mind and body, engaging the senses through carefully considered textures, fragrance and mood boosting colour.

In my role as Director of Creative and Brand I worked on all branding touch points from initial insight gathering and mood board creation to branding and concept packaging design. Holding brand workshops with the product team to create brand position, tone of voice and brand values. Art directing photoshoots and consumer and trade events such as Beautycon and Cosmoprof as well as creating in-house social media content, storytelling and copy.

Retailers including: Walgreens, Sephora, Oliver Bonas, Superdrug, Beauty Bay, Boots and ASOS.