Chok Chok is a K-Beauty term used to describe luminous skin and the name of Oh K!’s first skincare range, designed to help achieve hydrated healthy skin that feels dewy, bouncy and fresh.

The glow-getting story extends from product to packaging, photography and marketing material by employing a palette of mood boosting pastels and shimmering holographic effects. For the model and product photography the focus was to highlight the skin’s natural glow as well as the shimmering and iridescent textures of the products themselves. Both the print and geometric structures are mirrored in the packaging photography using light play through prisms and layered shadows. Creating a multi-faceted glowniverse for social media, POS and marketing campaigns.

Retailers including: ASOS, Boots, Beauty Bay, Ulta, Shoppers Drug Mart CA, H&M Nordics, Look Fantastic, Birchbox, Oliver Bonas, Douglas Germany & Ahlens Sweden.